On Tuesday, Sony announced during Game Developers Conference 2016 that its long-awaited PlayStation VR headset will be available in October for $399, which is significantly lower than Oculus Rift and HTC Vive, respectively priced at $599 and $799. Sony also revealed some upcoming video game titles that will be available for PlayStation VR, including an exclusive release of Star Wars: Battlefront VR Experience.
What Brands Need To Do
With the low entry price and the number of game titles available, PlayStation VR may just have a shot at conquering part of the burgeoning consumer VR market, especially considering that Sony has sold over 36 million PS4s that are ready for VR. While virtual reality may still be a few years away from mass adoption (as we predicted in the 2020 section in our Outlook 2016), companies like Sony and Facebook are laying the groundwork for that to happen. Therefore, brands looking to engage consumers with immersive experiences would be smart to start developing their own branded VR content today.