Nielsen already counts over-the-top viewing via streaming devices in its TV audience measurement. Starting April 25, the company will start breaking out those viewing stats by device to give media owners and brand marketers a better understanding of the attention distribution across various popular OTT streaming devices such as Apple TV, Roku, Amazon Fire TV, and even game consoles like Xbox and PlayStation.
What Brands Need To Do
This new device-specific viewing data will enable brand advertisers to figure out how much time people spend watching Nielsen-measured content on each device and link viewing of specific programs to these specific devices. This should provide brands with new insights on where they should prioritize their ad buying or which streaming device or game console they should focus their resources for developing branded apps.
For more information on how brands can reach viewers on OTT platforms with ads or branded content, please check out the Appified TV section in our Outlook 2016.