Toyota Sponsors Yahoo’s Livestream Of The Stagecoach Music Festival

What Happened
Another brand has jumped on the live-stream bandwagon as Toyota announced it will be sponsoring the livestreams of the country music festival Stagecoach on Yahoo and Tumblr this weekend. The announcement came just one week after T-Mobile sponsored YouTube’s livestream of Coachella. As part of its campaign to promote the music content site “Music Moves You” that the company recently launched, Toyota says it is expecting the livestreams to reach “millions” over the weekend. The sponsorship includes Toyota branding at the top of the live-stream player’s page, as well as 30-second and shorter pre-roll video spots.

What Brands Need To Do
Livestreaming is starting to explode across digital channels with Facebook making a strong push for its Live video feature in the past few months, which creates new opportunities for brands seeking to engage with online audiences in real time. In fact, recent research from Brandlive shows that 44% of companies created live video content in 2015. Therefore, now is the time for brands to start exploring possible sponsorships with live-streaming platforms for events that may appeal to their target audiences.


Source: AdWeek