Amazon is now allowing anyone to create their own Dash Button with the release of a programmable version. While looking pretty much identical to existing Dash Buttons, which enable one-push reordering of products from one of more than 100 brands, the new AWS IoT Button can be programmed to trigger a task or service , such as remotely starting a coffee maker, hailing an Uber ride, or locking the front door, all with a simple tap. These AWS IoT Buttons, which will cost $19.95 each, can also integrate third-party APIs from Twitter, Facebook, or Slack to extend its function to social spheres.
What Brands Need To Do
This new product from Amazon offers a way for brands to create a physical presence in customers’ homes with a one-touch connection to their product or service. For example, an auto brand may devise a button for starting cars remotely or a pizza brand could make a “push-to-order” button (like a physical version of the “Push for Pizza” app). Amazon has made an interesting way for brands to reduce friction in customers’ lives with simple devices that boost loyalty.
Header image is a promotional image courtesy of Amazon