What Happened
Twitter is experimenting with new ways to incorporate its live-streaming service Periscope into its mobile apps in the hope of fending off Facebook’s strong push into live video. Now users can tap a “Go Live” button to start a live stream right from Twitter’s iOS and Android apps provided they have installed the Periscope app. Moreover, Twitter also plans to roll out web-embed support for Periscope content in the coming weeks, making the live streams viewable outside the app.
What Brands Need To Do
Facing mounting pressure from Facebook Live’s rapid growth, Twitter is smart to start integrating Periscope into its main apps to make it more accessible. At a time when live-streaming platforms are quickly growing and increasingly drawing consumer attention, brands and publishers such as Dunkin’ Donuts and Tastemade are also rushing to this emerging medium to connect with customers in real time. For brands that are looking to try their hands at live video, it is important to keep an open mind and choose a platform that best suits your need and, perhaps more importantly, matches where your audience is.
