What Happened
Facebook has updated its Graph API to add several features that buff up its support for live videos. Among the new additions, support for live audience restriction based on age, gender, language, or location stands out as it enables brands to deliver the live streams to their desired target audience only. Other added features include support for continuous Live video, more Page insights, and improved design of ads placements to make it easier for advertisers to test and select placement options.
What Brands Need To Do
Graph API, first announced at its F8 conference in May, allows developers to build rich app experiences across a variety of Facebook platforms and services, serving as a “primary way to get data in and out of Facebook’s social graph.” The added features should be useful for brands using Graph API to develop branded experiences on Facebook and its apps to reach their massive active users. With the added features for Live video, brands now have more control over the length and availability of their live streams and can leverage that to craft engaging, targeted live content for Facebook users.
Source: Facebook for Developers
