What Happened
Virgin America may be late in developing its own mobile app when compared to other major airlines, but last week the airline launched its first app, available on both iOS and Android, with some noteworthy features. To begin with, the app is designed with a streamlined search and booking process allowing users to book a flight as fast as within one minute. The app comes with an integration with Spotify, which provides users with playlists that are inspired by their destinations to get customers in the mood for their trips. The app will also send out notifications about flight status and personalized deals based on your travel destinations.
What Brands Need To Do
As more and more consumers get comfortable with making purchases on their mobile devices, it is crucial that brands provide customers with a mobile app experience that is easy-to-use, fun, and helpful. Virgin America’s app mostly delivers in terms of that, barring an Apple Pay integration to speed up the check-out process. Other brands developing apps to reach customers should take note and learn to design it in a user-friendly way that matches mobile consumer behavior.
Source: MacWorld
