Facebook first started testing the addition of a Shop section to its Pages last September, and now the social network has started the official roll-out in select “high-growth and emerging” markets, including Mexico, India, Brazil, and Taiwan. Page-owners can now display their products and services in the Shop section for customers to browse and search. The Shop section will redirect interested shoppers to Facebook Messenger to complete their orders. Facebook says the section will roll out to all global markets in the coming weeks.
What Brands Need To Do
Adding a Shop section to Pages provides brands a great tool to showcase their offerings and help with customer conversion. More importantly, however, it also serves as a portal for Facebook to push for the ecommerce capabilities of its messaging app. As Messenger recently hit 1 billion active users worldwide, there is no denying that it is important for brands to be present on Facebook’s messaging platform to connect with its massive users and adapt to the rise of conversational commerce.
To learn more about how brands can effectively reach consumers on messaging apps and other conversational platforms, please check out the Conversational Interfaces section in our Outlook 2016.