Pizza Hut may have announced their pizza-ordering bot for Facebook Messenger first, but it has been beaten by its rival Domino’s, which has launched its chatbot for the popular messaging app in the U.K. and Ireland. As an extension of the Domino’s Easy Order program, which allows customers to order their favorite pizza with a simple tap of a button in its app, the chatbot will cue up your default order in response to a single word command of “pizza” once you’ve signed in with your My Domino’s account.
What Brands Need To Do
This is not the first time Domino’s has ventured into conversational interfaces. In February, Domino’s released an Alexa skill that allows users of Amazon Echo devices to order pizza by speaking. The chatbot is designed to focus on performing one task only, which is certainly a valid approach as we pointed out in our Medium post on chatbots.
However, compared to Pizza Hut’s upcoming Messenger bot, which promises the ability to hold a back-and-forth conversation with customers and functions beyond ordering pizza, Domino’s approach may be missing out on chatbots’ vast potential for customer service and feedback collection.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland ([email protected]) for more information or to schedule a visit to the Lab.