Apple’s iPhone 7 Event Preview: What Marketers Should Look Out For

Apple is holding its annual iPhone event on Wednesday in San Francisco, and based on the early reports and leaked intelligence, the new iPhone 7 will undoubtedly be the star of the show. Here is a roundup of things that marketers should look out for tomorrow from Apple’s press event.

iPhone 7 To Make Push For Siri & Conversational Interfaces
By all accounts, Apple will be unveiling the next-gen iPhones, which will come with faster processors and bigger storages, but won’t look that much different than the iPhone 6 and 6s – save for two important changes.

To start with, the new iPhone 7 Plus will reportedly be equipped with a dual-lens camera, which will unlock some more advanced photography features for consumers. The iPhone 7 will also most likely come without a 3.5mm headphone jack, which could boost the usage of wireless headphones. This, coupled with the extended functionality of Siri thanks to the new SiriKit, could encourage iPhone users to interact with Siri more and help familiarize them with the type of conversational interfaces that are changing the way consumers interact with brands. (For more on this topic, check out the in-depth analysis in our 2016 Outlook.)

Faster Apple Watch With Built-in GPS
Besides a new iPhone, Apple is also set to release an Apple Watch update that will reportedly launch apps seven times faster and come with a built-in GPS for more accurate fitness tracking. As Apple continues to improve its wearable products, brands in the healthcare and fitness, athletic wear, or other fitness-adjacent fields should consider developing an Apple Watch app to reach their target audiences.

New Softwares Extend Apple Pay Support
Along with the annual September event, the new Apple operating systems announced at this year’s WWDC will come out of beta testing and become available for the masses. One significant feature these upgrades will bring is the ability to use Apple Pay across iPhone, Apple Watch, and the Safari browser on Mac computers, enabling Apple Pay users to complete their online orders seamlessly regardless of the device they are using. For more marketing implications the software upgrades are set to bring, check out our Fast Forward analysis on the 2016 WWDC event.

One more thing, maybe?
Apple has been reportedly working on a variety of projects that range from self-driving cars to AR products, but none of them appear to be anywhere near ready to be publicly announced at the moment. Still, don’t be too shocked if Apple decides to surprise the world with a “one-more-thing” type of announcement.

Don’t forget to check back tomorrow to read our take on Apple’s announcements.


Sources: Bloomberg & 9to5Mac & The Verge