Facebook Rolls Out Star Trek-Themed Reactions To Celebrate 50th Anniversary

What Happened
Facebook is honoring the 50th anniversary of Star Trek with a custom set of Reaction emojis. The social network says only users in the U.S. and Canada who have shown interest in the sci-fi franchise or interacted with Star Trek-related content are able to see the themed emojis.

What Brands Need To Do
While it appears that there’s no involvement from the owners of Star Treks IP on this initiative, this move shows a new possibility for brands to integrate their IP with Facebook’s platform. In an age of peak distraction and ad avoidance, such native integrations can provide brands with a better chance at effectively connecting with their target audiences. If your brand would like to consider similar integrations on popular digital platforms to reach consumers, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.


Source: AdWeek

Header image courtesy of Facebook’s Vimeo Video