Facebook has updated its Live video again to let content creators to better plan their live broadcasts. Verified Page-owners can now schedule their Live video session up to a week in advance and generate URL links to the Live video for pre-broadcast promotions. Scheduling a broadcast will trigger a News Feed post where interested followers can opt in for a reminder via push notification when the live event starts. In addition, Facebook added a virtual pre-show lobby to allow viewers to enter a Live video session three minutes ahead of the start time.
What Brands Should Do
These two useful additions should help content creators attract more viewers on Facebook and deliver a better live experience. As Facebook continues its efforts to build out its Live video product, early-adopting brands such as Popeyes and Birchbox have been hosting live events on Facebook to engage with fans. As livestreaming continues to take off, brands should consider sponsorships or hosting their own events to reach a live audience.
Header image is a promotional image courtesy of Facebook’s media blog