American Express is making it easier for its cardholders to find and purchase concert tickets within popular workplace communication platform Slack. Working with creative agency B-Reel, AmEx created a Slack bot that can guide users through the process with event data from Ticketmaster and, once an order is confirmed, use their on-file AmEx credit card information to complete the purchase. The bot also allows users to split the bill simply by tagging other Slack team members in their answers. The company debuted the prototype at Fast Company’s Innovation Festival on Tuesday, with plans to roll it out for public testing within the coming months.
What Brands Should Do
Slack currently has over 4 million daily active users, which represents a sizeable professional audience segment that brands can reach via chatbots. Previously, Kayak showcased a slack bot prototype to help customers book plane tickets via natural-language messages. This AmEx bot serves as a good example for brands looking to develop their own bots as it provides customers with real utility value and offers a seamless user experience thanks to the payment integration.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland ([email protected]) for more information or to schedule a visit to the Lab.