Facebook is set to bring video ads to your TV via OTT streaming devices such as Roku and Apple TV starting next week. Partnering with A+E and Tubi TV, Facebook will start delivering video ads to people who watch videos on the two media partners’ TV apps via its Audience Network ad network, similar to the way it delivers ads to publisher websites and mobile apps.
What Brands Should Do
Facebook’s venture into OTT streaming ads should come as a welcome expansion for brands, as the social network can use the same audience data that powers the rest of its ad network to the set-top boxes, offering brand advertisers more targeting capabilities to reach OTT viewers and cord-cutters. As more and more consumers choose time-shifted viewing over linear TV, brands should follow the viewers and work with content creators to explore new TV ad formats on connected TV devices and engage with the audience in their living rooms.
To read more on how brands can reach viewers on OTT platforms with ads and branded content, please check out the Appified TV section in our Outlook 2016.