Live video on Facebook is about to get a lot more immersive as the social network readies the debut of its first live 360-degree video for National Geographic. The nature and travel publisher will publish the first 360 Live video tomorrow at noon on its Facebook Page, documenting in spherical view as scientists emerge from the isolation pods at Utah’s Mars Desert Research Station. Facebook says live 360 broadcasting will be added to Facebook Live’s API later this month as it plans to roll out the capability to all Pages and users next year. Facebook is not the first major platform to combine these two emerging media formats as YouTube introduced its first live 360-degree video in February.
What Brands Should Do
This new feature further improves Facebook’s Live video product and offers content creators and brands a new way to connect with viewers with immersive and real-time content. At a time when many brand advertisers are starting to see the potential of 360-degree video, this move by Facebook should help it attract more experimentations as brands race to incorporate the immersive format into their digital ads. While it will not doubt take more careful planning and robust technical support to pull off, melding live streaming with 360-degree videos should provide brands a chance to connect with customers on a more urgent and interactive way that they should not miss out on.