Molson Canadian Packs VR Viewers Into Its Beer Cases

What Happened
Canadian brewing company Molson is targeting hockey fans with a VR hockey experience that they can unlock with the makeshift VR viewers that Molson is including in some of its beer cases. Lucky customers will be able to use the VR viewer to watch six upcoming NHL games in 360-degree view from a front-row seat. The company partnered with sports media company Sportsnet to distribute the VR content via the latter’s VR compatible mobile app.

What Brands Need To Do
The immersive power of VR makes it a natural match for sports viewing, and Molson is smart to strike the media partnership with Sportsnet to cash in on the growing consumer interests in VR and 360-degree content. With the quickening pace of VR content development and an increasing number of ad platforms testing new formats in VR and 360 video, brands need to start working with content creators today to produce branded 360-degree and VR content.

How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.

If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland (s[email protected]) to schedule a visit to the Lab.


Source: NHL