What Happened
Wells Fargo is working on a voice-based interface that will let customers handle their basic banking needs and transferring funds via speech command. While the San Francisco-based bank says the service is still in development and will be ready in “a shorter time frame than three to five years,” it is also exploring how to further apply artificial intelligence in developing conversational banking abilities, as well as its biometric authentication practices central for mobile voice banking to work.
What Brands Need To Do
Previously, several banks and financial services have dipped their toes into conversational interfaces to better serve their customer. Capital One has created an Alexa skill to let customers check their balances while Bank of America is set to launch a voice assistant service named Erica later this year as a mobile app. Last week, PayPal launched its first Slack bot to allow users to send each other up to $10,000 with one message. With consumers become getting accustomed to voice interfaces, brands will need to explore opportunities in building advanced applications for these emerging platforms with highly engaging user experiences and conversational interactions.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed with Drizly for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: Digiday
