Soon, Jaguar drivers in the U.K. will be able to pay for their gas refills without leaving their cars. The British auto maker announced on Wednesday that it is rolling out a “world’s first” in-car payment system that enables drivers to fuel up their vehicles and pay via the integrated Shell app on the car’s touchscreen dashboard.
Based on Shell’s existing “Fill Up & Go” payment app, the new integrated payment app uses location data to determine which gas station you are at and allows for one-tap authorization through a saved payment method. Jaguar will roll out the app via an over-the-air software update to select Jaguar models starting this week.
What Brands Need To Do
This partnership serves as one recent example of auto brands working to enhance driving experiences with connected services. As connected car technologies continue to mature, auto brands will need to seek out suitable technology and brand partners to build out the services enabled by in-car connectivity. For other brands, this represents new opportunities for them to reach customers behind the wheel and in the back seats by establishing an in-car touchpoint and integrating loyalty programs via similar partnerships.