Soon, Jaguar drivers in the U.K. will be able to pay for their gas refills without leaving their cars. The British auto maker announced on Wednesday that it is rolling out a “world’s first” in-car payment system that enables drivers to fuel up their vehicles and pay via the integrated Shell app on the car’s touchscreen dashboard.
Based on Shell’s existing “Fill Up & Go” payment app, the new integrated payment app uses location data to determine which gas station you are at and allows for one-tap authorization through a saved payment method. Jaguar will roll out the app via an over-the-air software update to select Jaguar models starting this week.
What Brands Need To Do
This partnership serves as one recent example of auto brands working to enhance driving experiences with connected services. As connected car technologies continue to mature, auto brands will need to seek out suitable technology and brand partners to build out the services enabled by in-car connectivity. For other brands, this represents new opportunities for them to reach customers behind the wheel and in the back seats by establishing an in-car touchpoint and integrating loyalty programs via similar partnerships.
The Washington Post has created its first interactive TV ad for Jaguar that appears in its Apple TV app. Working with video ad firm Velocity Made Good, the Post created a 30-second video ad that comes with an interactive gallery panel that viewers can flip through with their remote control to check out the interior and exterior of Jaguar’s F-Pace model. This spot is built to stop running at 15 seconds if there’s no sign of viewer interaction. The publisher says the ad, which has been live for two weeks, has seen higher engagement rates than pre-roll ads that run on its website.
What Brands Need To Do
With the fourth-generation Apple TV introduced last year, Apple made it easier for publishers and brands to surface their content on Apple TV and reach consumers in the living room. This interactive ad spot for Jaguar provides an example of how brands can work with content creators to take advantage of the interactivity of connected TV devices, explore new TV ad formats, and engage with the audience on a deeper level.
To read more on how brands can reach viewers on OTT platforms with branded content, please check out the Appified TV section in our Outlook 2016.
British automaker Jaguar won over 97 million impressions with its first VR campaign at the Wimbledon tournament. Designed to allow viewers to experience the moment Jaguar ambassador Andy Murray delivers a winning shot, the branded VR experience #FeelWimbledon aims to strike an emotional chord with viewers and inspire them to check out the Jaguar models strategically placed in the experience. Jaguar rolled out the VR initiative in a number of ways, including setting up an on-site activation at London’s Waterloo station, handing out 20,000 Google Cardboard headsets to Wimbledon attendees, and delivering VR headsets to its 104 U.K. showrooms during the tournament.
What Brands Need To Do
Jaguar is commendable for devising a campaign that leverages both the emphatic power of VR experience and the event tie-in to elicit positive emotional responses from its viewers and lift its brand affirmation. As consumers get increasingly familiar with VR and 360-degree video content and mainstream social media platforms start supporting the immersive formats, it is time for brands to start working with content creators to develop interesting branded VR content that appeals to target audiences.
The Lab currently has four VR headsets — an Oculus Rift, an HTC Vive, and two Samsung Gear VRs — ready for demos. Virtual reality is something that has to be experienced to be understood, so come by the Lab and ask for a VR demo to get a hands-on experience and figure out how your brand can use it to excite and engage with consumers.
Header image courtesy of Jaguar’s YouTube Video
Read original story on: The Verge
Jaguar is bringing biometric tracking to future Jaguar models for smarter safety and security solutions. The British carmaker is planning to track the driver’s heart rate, and breathing, and even brainwaves in order to monitor the alert level of the driver. Combined with actionable notifications, Jaguar imagines it being particularly important for the self-driving cars in the future.
In order to measure all these biometric data without trapping drivers in a heavy helmet, Jaguar is reportedly testing a “medical-grade sensor” embedded in a seat that monitors heart rate and breathing through vibrations, as well as a brainwave-monitoring sensor embedded in the steering wheel.
If it came to realization, this would offer brands a lot of benefits as well, and not just for those in healthcare or pharma. For instance, a local coffee shop can push for a timely caffeine fix when the driver is detected sleepy. Similarly, this could let brands know when not to bother the drivers if they are stressed. Overall, it would make connected car more in touch with the driver.