Ford is revamping its in-car infotainment system by integrating traditional TV service into its vehicles, starting with the 2018 Expedition model. To support cable streaming capabilities, the auto company struck a partnership with Slingbox, an OTT streaming set-top device manufacturer. Screens will be built into the back of the Expedition’s headrests, providing non-stop live TV entertainment to passengers on the road.
What Brands Need To Do
The development of connected cars is quickly turning cars into media hubs on wheels. According to market research firm Gartner Inc., there will be a quarter billion connected vehicles on the road by 2020. This not only represents a huge growth area for media companies and entertainment brands, but also opens up a new marketing channel for brands to reach more consumers.
The development in driverless cars is an important market trend that The Lab cares about, primarily because of the incredible amount of new media time it can potentially free up. The average daily commute time in the States is currently about 50 minutes. If and when driverless cars are adopted by mainstream car-owners, it would make it possible for media owners and advertisers to visually connect with consumers on the go through in-car media such as digital video and video gaming.