Facebook is reportedly ready to introduce some new chatbots at its upcoming F8 developer conference that will appear in group chats on Messenger. These group bots are not intended to be part of the conversation, but to keep users informed about real-time news such as a sports game’s progress, e-commerce deliveries and more. Previously, Facebook had a similar vision for its virtual assistant M to pop up in group Messenger chats whenever it’s needed. But these new bots seem to be more specialized in their functionalities.
What Brands Need To Do
According to eMarketer’s forecast, the number of messaging app users worldwide will reach 2 billion by 2018, which will be 80% of smartphone users. A significant portion of today’s mobile communications happen on messaging apps, yet many brands are missing out on this so-called “dark social” channel. This new group chat bot initiative underscores Facebook’s commitment to building out its Messenger bot platform, giving brands an opportunities to reach more mobile customers by providing useful services in group chats.
The Lab has extensive knowledge about reaching consumers on mobile messaging apps and building branded chatbots. The new NiroBot we build in collaboration with Ansible for Kia delivers comprehensive product information about the all-new Niro model via friendly chats. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Barrett ([email protected]) for more information or to schedule a visit to the Lab.