How Peroni And Mountain Dew Used VR To Spice Up Branded Events

What Happened
Two beverage brands are using virtual reality to create unique on-site experiences and spice up their respective promotional events. Peroni is opening an experimental pop-up bar in London, where the Italian lager brewers invited attendees to try drawing in 3-dimension with Google’s VR app Tilt Brush after a drink or two. Similarly, Mountain Dew is putting together a free, two-day music festival called “Label Motel” in the Musicland Hotel in Palm Springs next week to promote its new Mtn Dew products. The event includes a VR experience that puts participants in a lounge party on an airplane, who will then be dropped out of the VR plane “as the beat drops.”

What Brands Need To Do
Those two brands are the latest examples in the growing list of brands that are starting to incorporate it into the production of branded content and events to deliver engaging and immersive customer experiences. As more mainstream tech and media companies rush into VR to capitalize on the booming popularity of the emerging medium, brands that wish to stay ahead of the curve should start developing VR content that truly enhances brand messaging and contributes to the campaign objectives.

How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.

The Lab currently has several VR headsets, including a PlayStation VR, an Oculus Rift, an HTC Vive, and a Google Daydream, all ready for demos. Virtual reality is something that has to be experienced to be understood, so come by the Lab and ask for a VR demo to get a hands-on experience and figure out how your brand can use it to excite and engage with consumers.


Source: Marketing Dive & PSFK

Header image courtesy of  Mountain Dew’s YouTube