Microsoft is planning to add chatbots to the search results on Bing.com to drive conversations. The company has been testing this integration in Seattle. Local users near the Redmond, Washington Microsoft headquarters began to see a bot button in search results for local restaurants, prompting them to learn more about the restaurants via a chatbot.
What Brands Need To Do
Putting chatbots into local search results is a great way to allow customers to quickly connect with businesses for additional information or making reservations. This replaces the need to call the restaurants, thus relieving the workload in customer service for the local businesses. A recent study found that most consumers now prefer to use messaging to interact with businesses rather than calling. As Twitter continues to make its platform more brand-friendly with new messaging features, we expect to see more brands utilize the tools to provide better customer service.
How We Can Help
The Lab has extensive knowledge about reaching consumers on mobile messaging apps and building branded chatbots. The NiroBot we build in collaboration with Ansible for Kia delivers comprehensive product information about the all-new Niro model via friendly chats. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Barrett ([email protected]) for more information or to schedule a visit to the Lab.