What Happened
It looks like Facebook is not done taking cues from Snapchat for new products just yet. The social network announced today that it will soon fully support vertical videos to users’ News Feed on mobile. The videos will appear in News Feed in a 2:3 aspect ratio so as not to take up the whole screen, the way they do on Snapchat or within Facebook’s Canvas ad format.
Facebook has technically allowed users to upload vertical videos for about a year, although the videos would appear as squares in feed until the user taps on the video. Brands that are involved in the early testing stage of this feature include Ruby Tuesday, Mountain Dew, GE, Axe, and Budweiser.
What Brands Need To Do
Spearheaded by apps like Snapchat and Periscope, vertical videos have proven a hit with mobile users and Facebook adding support for it signals that the previously hesitant brands and publishers have now embraced the format. If your brand is still serving mobile users horizontal video ads, it may be time to reconsider and join the trend that caters to consumer behavior on mobile.
Source: AdWeek
