What Happened
Twitter is now allowing brands to sponsor livestreams on Periscope as the company looks to monetize its live video app. Grey Goose and Chase are now sponsoring Periscope livestreams from former world champion Andy Roddick at the U.S. Open, who will name-check the brands during the live show. The sponsorship is said to be part of a larger ad buy that also includes promoted tweets and Twitter Amplify preroll ads for the two brands.
What Brands Need To Do
Twitter has been trying to keep up with Facebook in terms of building out live video products as it vyes for the ad dollars pouring into digital video. Periscope recently started testing the use of pre-recorded and graphics in livestreams to offer content creators more leeway. As Twitter opens up Periscope for monetization, brands gain new opportunities to work with popular content creators and influencers to reach an online audience in real time.
Source: AdWeek
Header image is a promotional image courtesy of the Periscope blog
