Facebook announced it will start rolling out support for 360-degree photos in the News Feed in the coming weeks and that they will turn panorama shots into a 360-degree interactive viewing experience. Users will be able to tilt their mobile devices or use a cursor to see the full view. If you happen to have a Gear VR headset around, you can also view 360-degree photos in a new section that Facebook added to the Oculus app.
What Brands Need To Do
Facebook started supporting 360-degree videos on its platform in September, and now it is charging ahead with photos as well. This move should introduce 360-degree photos to more of its 1.6 billion global users and help accelerate the mainstream adoption of the format. Therefore, brands should also proactively embrace this immersive format and work with content creators to develop this type of content to engage their social followers.