One of the big show stoppers at E3 was Microsoft’s roll out of Kinect, featuring a natural user interface and motion sensing capabilities. With Playstation’s Move, Sony’s motion sensing addition to the PlayStation and the preexisting Nintendo’s Wii, there’s now greater emphasis on simulated environments. And along with these simulated environments, or virtual realities, comes virtual objects.
How will brands introduce their real world products into these rich virtual worlds? Computer-aided design (CAD) suddenly becomes much more important. CAD is typically known for the design of tools and machinery and for drafting and design in architecture. But now CAD and other 3D software solutions play an important role as brands begin to populate these virtual worlds with virtual objects based on real life products. Continue reading “Virtual good creation becoming real brand task”
