One of the big show stoppers at E3 was Microsoft’s roll out of Kinect, featuring a natural user interface and motion sensing capabilities. With Playstation’s Move, Sony’s motion sensing addition to the PlayStation and the preexisting Nintendo’s Wii, there’s now greater emphasis on simulated environments. And along with these simulated environments, or virtual realities, comes virtual objects.
How will brands introduce their real world products into these rich virtual worlds? Computer-aided design (CAD) suddenly becomes much more important. CAD is typically known for the design of tools and machinery and for drafting and design in architecture. But now CAD and other 3D software solutions play an important role as brands begin to populate these virtual worlds with virtual objects based on real life products. Continue reading “Virtual good creation becoming real brand task”
The 
Imagine a world where any screen you come into contact with has the capability to play multiple streams of content that are contextually relevant to you, to your gender, location and purchase habits. Imagine that this content could take the form of video with additional layers of text, graphics or audio. Then picture a powerful 4G network, with 80 megabits of data being delivered with HD quality video and 3D enhancements. Data would be fed back and forth to respond to interactions and navigation would be more primal, responding to touch and movement. Marketers would have a field day with targeting content based on demographics right down to the individual. And imagine if the foundation of this world was presented to you at a yearly consumer electronics trade show…
The CES floor is all abuzz with 3D, eReaders, and touch screen experiences but in a year where there’s pressure to deliver measureable results, should a brand care abut what’s a year is so ahead? The answer is yes!
As many publishers and newspaper professionals contemplate the death of traditional print, along comes another format to participate in its demise, The “VOOK.”  The Vook, Simon and Schuster’s new hybrid book/video combination will be available on computers, iPhones and iPod Touch and allow you to read a book interspersed with videos that add to the narrative, or offer a visual aid for training and education purposes.
Local is the new hottie and everyone wants to date her! The promise of local (in terms of content and targeted advertising) has long been the promise land for all of us emerging media types. With the growth of broadband and IP related content solutions, the dream of targeting relevant content/ad messaging can become a reality. Semantic solutions are allowing us to learn about users and IP-based data allows us to push down that marketing funnel and deliver the dream of relevant messages. Cable has been playing with DMA and SubDMA targeting for the last few years but has yet to really land the plane. For the larger cable and satellite solutions it’s a numbers game. They need access and affectability in more regions and households to make this a true play and they aren’t there yet.
