Aflac Insurance is the latest brand to try out Facebook’s 360-degree video ads. Working with VaynerMedia, the insurer cast its brand mascot the Aflac Duck as a superhero coming to the rescue of customers rescue in an animated spherical video spot, which debuted on Facebook on Tuesday. The ad marks Aflac’s first entry into 360-degree videos and will run on Facebook for six weeks. The company is supporting the new digital effort with an additional social media push on Instagram and Twitter.
What Brands Need To Do
Facebook leveraged Oculus’s VR technology to bring 360-degree video support to the News Feed on the desktop web and its Android app last September, and later extending support to its iOS app in November. Around the same time, Facebook started to test 360-degree video ads with select brands, including AT&T, Samsung, and Walt Disney World. For brands wishing to engage consumers with immersive narratives, Facebook provides a good platform to promote branded 360-degree video content.
Header image courtesy of Aflac’s Facebook Page