Apple Watch has chosen a surprising yet reasonable platform for its media debut—Vogue China. On the cover of the upcoming issue of the fashion magazine, an Apple Watch Edition is prominently featured on the wrist of supermodel Liu Wen, finished with, of course, a color-coordinated band.
China has been an increasing priority for Apple, especially since its share in Apple’s global revenue has expanded from 2%, in 2009, to 16% last quarter. As a result, it makes sense for the Cupertino company to throw this one to the Chinese market. Its collaboration with Vogue magazine, moreover, solidifies Apple Watch’s role in pushing towards the convergence of tech and fashion industry.