How Apple Pay Could Bring Competitive Edge To iAd

Source: Digiday

To nobody’s surprise, Apple Pay will soon be integrated into iAd, Apple’s mobile ad network. According to reports, the updated iAd mobile ad network will feature Apple Pay in the form of a tap-to-buy button embedded in mobile ads, which could potentially boost direct response and impulse purchase. As iAd struggles to compete with Google’s AdWords, this integration could give Apple the competitive edge it needs.