With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor is one of the most undervalued media” in the landscape, and MAGNA GLOBAL estimated earlier this year that outdoor would grow 4.8% to a $7.3 billion industry. That’s why we’re particularly excited by ADstruc, a comprehensive solution to out-of-home buys and analysis, which is on the forefront of programmatic outdoor media.
Microsoft is launching its first XBox One system update today, less than a month after the console’s release on November 22. This patch comes in response to a number of glitches found early on, and is said to be the first in a long series of updates set to come early in 2014. This update also updates the exciting TV feature of the One, which should become a progressively larger part of the XBox ecosystem over time. This update showcases the console’s automatic update process, and devices that are on standby will likely get the patch without owners intervening at all. All system owners not on standby today will be required to install the update after the grace period ends on Thursday, December 12.