Tag: big data

3 Reasons Why Startups Are Succeeding In Online Retail

Posted on by Lab Team

Read the original story on: TechCrunch

E-commerce startups like Bonobos, Warby Parker and Birchbox have been thriving in online retail—some have even made their way back to brick-and-mortal stores—but some traditional retailers have struggled with the transfer. Kit Hickey, co-founder of online menswear store Ministry of Supply, sums up the three key reasons behind such the contrast:

  1. E-commerce startups are tapping into flexible and unique spaces such as vacant storefronts, with short-term leases.
  2. E-commerce startups have centralized inventory, which leads to significant savings on storage cost and shipping.
  3. E-commerce startups have a better understanding of their customers thru purchase data and customer profile.

All of these factors are hugely beneficial to e-commerce companies as they continue to scale both online and offline.

 

How Facebook Is Using Real-time Targeting In Super Bowl Ads

Posted on by Lab Team

Read the original on: AdAge

Brands will be able to buy ads against Facebook’s Super Bowl audience leading up to and during the Super Bowl. The social media giant is live-tracking users’ status updates and comments for keywords related to the Super Bowl as it happens. The anonymized aggregated data will be used to determine the target audience, who will then be served with Super Bowl-related brand content. Such quick turnaround in targeting certainly adds value to event-based marketing efforts.

By The Numbers: Google And Facebook Fighting Over Social Logins

Posted on by Lab Team

According to recent research by Statista, in the past year, Google has been narrowing its gap on Facebook in the fight over third-party social logins. Back in the last quater of 2013, Facebook had a 10% lead on Google in social logins, an advantage that shrank down to a mere 3% by the end of last year.

Social logins are incredibly valuable to companies like Google and Facebook because it extends their reach into other web domains other than their own, collecting more data about their users’ interests and habits cross websites and platforms and ultimately building a more comprehensive profile of their consumers.

For Once, Uber Puts Its Data To Good Use

Posted on by Lab Team

Read original story on: WSJ

Following heated controversy surrounding its questionable privacy practices, Uber is putting its vast transportation data to good use by lending anonymized trip logs to city officials in hope of easing traffic congestion and improve urban planning. Boston will be the first city to receive such data from Uber, with several U.S. cities to follow. This marks the first time Uber has opened up its database, and it will no doubt help Uber establish some legitimacy in cities where its legal status is still in debate.

Are You Depressed? Your Smartphone Might Know

Posted on by Lab Team

Read original story on: WSJ

Researchers at the University of Michigan are developing a smartphone app that records and analyzes patients’ vocal patterns during telephone calls to predict if someone is on the verge of depression or mania. In other words, soon your phone will be able to tell if you’re depressed or not. Big data has been applied to fitness and health tracking for several years now, so it was only a matter of time before it moved into mental health measurement as well.

Best Of The Lab 2014: OTT Flourishes As Big Data Gets Personal

Posted on by Lab Team

The past year saw monumental growth for the over-the-top (OTT) market, as more brands and content providers jumped in this flourishing market. You can read our extensively researched white paper to learn about the OTT revolution happening in our living room.

Meanwhile, everything you do online is duly noted as part of your personal big data. Check out our joint study with 140 Proof on how and why people manage social profiles across multiple platforms.

What the Living Room Revolution Means to Brands

140 Proof and IPG Lab Present A Network For Every Interest

How To Solve The Uber Trust Issue

Posted on by Lab Team

Read original story on: NYTimes

Uber is having a terrible week. After being sued in Portland and India, banned in Spain and Thailand, and hassled in Rio, the popular on-demand car service received yet another blow when New York Times published an opinion piece titled “We Can’t Trust Uber”, criticizing the way Uber has been handling data generated by Uber rides.

With numerous incidences of data breaches exposed in recent years, consumers have become increasingly aware of the privacy concerns and are therefore looking to take back the control of their personal data. One possible solution to Uber’s data woes would be to do what we have suggested in our POV on the data dilemma: be transparent, be helpful, and get well-informed consent from users.

The Daily Beast Wants To Quantify Your News Intake

Posted on by Lab Team

Read original story on: NiemanLab

With its newly launched mobile app, The Daily Beast is spearheading the transition of Quantified Self movement from health and fitness into digital news. The app tracks what users are reading and skipping, offering these news-reading stats in its “daily breakdown” feature for users to see.

Moreover, the app uses that reading data to personalize news recommendations to its readers. It can mine the data to learn your most-read news category or writer, and suggests items accordingly to nudge readers to stories of their interests.

dailybeastapp

The app has seen some early success so far as a vital engagement driver, with the site’s page consumption per session up 2 to 3 times since it launched in August. If this kind of individually quantified news reading catches on, we can soon expect similar quantifying efforts across sites, tracking our entire news intake.

New Pandora Apps Get More Personal

Posted on by Lab Team

Read original story on: The Verge

The Pandora app on both Android and iOS are getting a revamped update that focuses on personalization. Besides a thumbs-up icon on the app’s now-playing screen, a listen history complete with a new “thumbs-down” capability are also added for refining music preference.

Such personalization gives Pandora an interactive edge over its competitors, as Pandora could use feedback data to better understand and serve its users. Right now the update is only available in beta to 3% of users, but will be rolled out to all listeners over the coming months.

One Thing That Needs To Be Done With eHealth Data

Posted on by Lab Team

Read original story on: Forbes

A recent survey by Practice Fusion, an e-health data company, revealed a huge gap between the “quantified self” movement, which is supported by the use of fitness trackers, and the health data that is being incorporated into the healthcare system. Only 15% out of the 353 doctors that responded to the survey said they had been asked about incorporating wearable-generated health data into their health records. Connecting individuals’ health data to the existing healthcare infrastructure will be the crucial next step for the ehealth industry.