This month the Lab attended a kind of Facebook marketing boot camp, where members of the Facebook team guided us on best practices for integrating Facebook within brand marketing plans. The opportunity is much larger then capturing a portion of the 250 million Facebook users as customers; it’s also a prospect for new ways to be innovative in our marketing.
Most of the conversation of the day centered around two ways you can use Facebook to market your brand: engagement ads and Facebook pages. But the team did talk a bit about what’s new on the popular site. For instance, they are starting to put demographic and geographic targeting into action: Targeting keywords from status updates and users birthdays are new features.
