Netflix Redesign Cuts Across Platforms

In the biggest revamp in its history, Netflix addresses cross-platform integration and overwhelming title search by deeply integrating social and recommendation engines into the new platform. It provides users with the show’s relation to their – and their friends’ – viewing habits, as well as provides helpful synopses for the shows at hand. Searching is also new, integrating show results as well as names of actors and others affiliated with the shows. The most important upgrade is its uniformity across different platforms; in the past, users faced a slightly altered Netflix interface on, say the PS3 and the Roku. But now, no matter where you use it, it looks exactly the same and functions in the same way. Neflix is pushing harder and harder to make itself the go-to, on-demand media channel across all platforms, and this is a big step in that direction.