Google And Volkswagen Develop Smileage Campaign

As part of Google’s “Art, Copy, Code” initiative to re-imagine advertising, the tech giant is developing the Smileage project in partnership with Volkswagen. The campaign leverages a social app that aims to make driving more fun by tracking your route, making driving suggestions and socializing activity while you’re in the car. The entire experience is powered by Google Plus and while it doesn’t have the capability at the moment, Smileage could benefit from bringing in interesting data points like speed and fuel levels to deepen their story.