Netflix Set-Top Box A Reality?

Netflix is getting help in its attempt to break into the set-top box market in the United States from TiVo. Although Netflix has been met with resistance in the U.S. in its attempts to bring its type of streaming to set-top boxes, TiVo has stood with Netflix firmly through the many challenges. TiVo customers rely on set-top boxes, and TiVo’s desire to bring Netflix into their hardware fold means that for customers with providers like COX Communications, Netflix could soon come embedded within the hardware. If Netflix is indeed successful in breaking into the set-top box market, it could mark a beginning in a new era of streaming.