Sony’s Crackle To Develop Ad-Supported VR Content

What Happened
Sony’s free, ad-supported OTT content service Crackle is launching a VR initiative to gain an edge over the other streaming services. According to Sony, it is planning to launch a virtual theater experience and will offer sponsorship opportunities in VR to advertisers. Crackle’s first VR content will be a special from its animated comedy “SuperMansion.” The VR content will be available on PlayStation VR, Samsung Gear VR, Google Cardboard, and viewable as 360-degree videos on smartphones.

What Brands Need To Do
With more and more content creators starting to create VR and 360-degree content, brands are gaining opportunities to create immersive branded content to capture consumer attention and engage their audiences with. Although virtual reality may still be a few years away from mass adoption (as we predicted in the 2020 section in our Outlook 2016), brands would be smart to start working with content creators and platforms like Crackle to develop their own branded VR content today.


Source: Variety

Fire TV’s Voice Search Expands

One of the major complaints about Amazon’s Fire was not that its voice search feature was ineffective – rather, many wished it worked across all the services and platforms available on the device. Amazon is working to meet these demands, and today announced that the voice search feature will be expanded to include Hulu Puls, Crackle, and Showtime Anytime. At present, the voice search only supports Fire TV’s content and VEVO’s music videos. Amazon says that the services should probably arrive sometime this summer, and should help make the voice search more of a practical – and indeed desirable – feature for all Fire TV owners.