Foursquare’s monetization strategy relies in large part on offering other businesses large quantities of user data – so partnering with other companies to encourage the creation of that data comes as no surprise. Today brings another such partnership, this time with Deezer, to help incentivize check-ins at live music concerts. Users in Brazil, the UK, Ireland, France, Belgium, Spain, Italy, and others can opt into a 3-month Deezer Premium+ subscription after several check-ins at different gigs. Over 15,000 venues presently support the scheme, and Foursquare’s partnership points to a continued effort to increase its monetization and data edge. How well these partnerships work to boost Foursquare’s business remains to be seen, but it must be noted that they’re working diligently to increase check-ins across the board.
Digital music service, Deezer has inked a deal with Samsung, LG, and Toshiba to incorporate their streaming app into their Smart TVs. While these ecosystems are more or less walled gardens, it’s good to see some new entrants to the space. The majority of Smart TV owners are accessing Over the Top services but few are exploring non-video apps like Facebook so expect Deezer’s supposed 600 million reach to be drastically smaller. However, if the TV does becomes the hub for all media in the future, then that number may actually be attainable.