Report: Smart TV Penetration

The Advanced TV space can be difficult to navigate but a new report from Diffusion Group casts some new light on the ecosystem. According to the report, Smart TVs with embedded app platforms make up 25% of all US broadband households compared to just 14% with streaming devices like Roku and Apple TV. Marketers looking to engage these early adopters should consider Smart TV platforms like Samsung’s Smarthub for the largest reach.