The Emmys came and went Sunday with a bit more bang, sex appeal, and just plan show biz than previous years. There were no long political speeches or streaking or as Ken Howard stated, “[interruptions] by a congressman or a rapper” (my favorite line of the night).
What was evident this year was the presence of multi-channel plays to support the main broadcast in a way that encouraged community rather than just showing a display of new media savvy ( a current disease among broadcast shows –gotta have a blog, a Twitter stream, a something-to-be-cool…with no strategy behind it).
Kyte, a mobile video service streamed live from the red carpet with Facebook and Twitter integration. CBS, who had the broadcast rights,  allowed users to send in comments or vote in polling questions. E! Online also implemented some Facebook and Twitter integrations. Continue reading “At the Emmys: Fear and praise of new media”
