Tag: Gatorade

Gatorade Invites Snapchat Users To Play Tennis With Serena Williams

Posted on by Lab Team

What Happened
Gatorade is running a Snapchat ad that includes a branded mini-game to maximize user engagement. The Gatorade ad, which runs in the ESPN Discover channel, invites users to swipe up on the ad to play a web-based, retro-style video game about playing tennis with Serena Williams. The branded game is also available to all mobile and desktop users at SerenaMatchPoint.com, to which Gatorade is also using Facebook, Instagram, and Twitter to drive users.

What Brands Need To Do
Gatorade is not the first brand to take advantage of Snapchat ad’s “swipe-up-for-more” feature. Earlier this month, Sony Picture ran a Snapchat ad that directs users to a 360-degree video to promote its upcoming thriller. Despite some major complaints that advertisers hold against Snapchat, there is no denying that brands have mostly warmed up to the app as it continues to grow its user base and improves its ad products. If your brand has yet to develop a Snapchat strategy, now is the time to include the popular messaging app in your social marketing mix.

 

Source: Digiday

Gatorade To Suggest Drinks By Analyzing Your Sweat

Posted on by Lab Team

What Happened
Sports drink maker Gatorade is pushing into digital fitness with a smart-cap bottle and a chip-embedded sweat patch. The smart-cap bottle can monitor fluid intake and share real-time hydration data with the Gatorade app, and the sweat patch can work with an app to analyze sweat and identify a user’s sweat level, as well as their electrolyte and additional fluid-intake needs. Combining these real-time data, Gatorade can inform users when and how much they should drink during workouts and recommend one of its twelve drink formulas that fits their sweat type.

What Brands Need To Do
As Gatorade taps into biometric data and adds extra value to its products, it provides a great example for brands looking to use customer data to optimize their products and services. As more consumers embrace fitness wearables, it is important for fitness, healthcare, and lifestyle brands to keep up with shifting consumer behavior and find a way to integrate all the fitness data available into their products and services.

 

Source: Digiday