How Bloomingdale’s Uses Snapchat Geofilters To Gamify The In-Store Experience

What Happened
Department store chain Bloomingdale’s devised a fun way to engage with shoppers via Snapchat’s Geofilters. By creating custom filters placed throughout its stores, Bloomingdale’s is inviting customers on a scavenger hunt to discover them. Customers can enter sweepstakes by sending snaps with the branded geofilters to Bloomingdale’s Snapchat account.

What Retailers Need To Do
This Bloomingdale’s campaign continues an emerging trend of brands tapping into Snapchat Geofilters to engage consumers with scavenger hunts. The approach that Bloomingdale’s chose is particularly clever because it encourages participants to wander around the stores, which increases the chance of product discovery and purchases. With 90% of retail shoppers now using their smartphones in stores, retailers need to take note and learn to leverage mobile technologies and popular apps to excite and engage with shoppers in and out of stores.

For more information on how retailers can leverage digital technology to modernize their retail experience, please check out the Boundless Retail section in our Outlook 2016.


Source: Luxury Daily


Snapchat Launches Web Tool For Custom Geofilters

What Happened
Snapchat introduced on Tuesday a web-based tool that makes it easier for everyone to create custom Geofilters. The web tool comes with a set of templates for weddings, birthdays, and other special occasions, allowing Snapchat users to create their own Geofilters for as low as $5. Snapchat launched on-demand custom Geofilters in February as another way to generate revenues and several brands have since embraced this product. Brands such as McDonald’s and Starbucks are using them at concerts and sporting events to engage with Snapchat users.

What Brands Need To Do
Sponsored Geofilters is among Snapchat’s several unique ad products that blend the brand messages natively into the user experience.  By making it more accessible, Snapchat is also making it easier for brands with a smaller budget to try out Geofilters.  As Snapchat continues to grow its user base and improve its ad product, brands need to consider developing a Snapchat strategy and adding the popular messaging app in your social marketing mix.


Source: The Verge