With its grand entry into the healthcare industry, Apple looks to leverage its enormous consumer brand popularity and loyalty into building a centralized “data hub” for healthcare. But its primary competitor Google, with its own Android healthcare apps, could eat into Apple’s share with its popular apps, enterprise-friendly approach, and budget-conscious pricing.
There has been an huge amount of innovation in the digital healthcare space. Recently, new technology presented by Ming-Zher Poh of the Affective Computing Group at the MIT Media Lab will allow a simple webcam to give users valuable basic data about their health without requiring any change to their routines. This technology interprets the fluctuations in reflected light off of your skin caused by your heart’s beat using a simple webcam, and will present an easy-to-understand numeric readout in a number of ways, including as a display on a typical wall mirror or via the iOS app Cardiio.
Report: Mobile Health 2012
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