IKEA’s New Smart Lighting Will Support Alexa, Google Assistant, And Siri

What Happened
IKEA is embracing conversational interfaces as it announced on Tuesday that it is adding voice command support to its TRÅDFRI line of affordable connected lighting, which includes several different LED bulbs with prices starting at $11.99 in the US. Coming this summer, the updated line will be compatible with Amazon’s Alexa, Google Assistant, and Apple’s HomeKit (which uses Siri) for voice control. Besides, users will also be able to control the lights via the respective apps.

What Brands Need To Do
By integrating with the three most popular smart home systems, this new line will undoubtedly be versatile enough to appeal to a wide range of smart home shoppers. That, plus its competitive pricing, should help push more consumers to try out connect lighting and familiarize themselves with the voice-controlled smart home setup.

According to BI Intelligence estimates, connected-home device shipments hit 1.8 billion units shipped in 2019. Most of them will support some type of voice control, most likely through integration with digital assistants, as IKEA is doing here, as opposed to building their own voice command solutions. As the availability of smart home devices rapidly grows, they provide a valuable emerging platform for brands to connect with consumers at home via voice, and brands should take a proactive approach and start experimenting with voice experiences.

How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed with Drizly for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.

If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Barrett ([email protected]) to schedule a visit to the Lab.



Source: The Verge

Apple TV To Transform Into Smart Home Hub

Read original article on: BuzzFeed

Apple will be releasing a major update of Apple TV at its upcoming WWDC in June, and it will reportedly be equipped with an App Store, an official SDK, Siri support, increased onboard storage, and perhaps most importantly, a long-awaited HomeKit integration that uses Siri to command connected home devices. Previously, Apple has been reported to be testing and positioning its set-top box to become the central hub for all smart home devices supporting Apple’s HomeKit, and it seems like the Internet of “iThings” will become a reality soon.

What To Expect From Tomorrow’s Apple Event

By now, you probably know about Apple’s live event tomorrow. But after September’s double punch of the Apple Watch and iPhone 6 (and Plus), how will the Cupertino company attempt to wow audiences this time?

Loads of Hardware Updates

The focus of tomorrow’s Apple event is widely speculated to be hardware updates: from new iPads to an updated Mac Mini, everything seems ripe for an annual update just in time for the holiday season. Still, the suspense remains on just how “drastic” the updates will be. For instance, everybody knows that the new iPads are going to be thinner, lighter and faster—but will they come with NFC and Touch ID to make it Apple Pay-ready?

Public Release of Yosemite And Apple Pay

The much-anticipated public release for OS Yosemite and Apple Pay is all-but-confirmed at this point. The scope of Apple Pay’s roll-out, though, will be one interesting thing that we will hopefully find out.

Possible Update of Apple HomeKit

Finally, rumor has it that Apple will update its long-ignored HomeKit by integrating Siri and turning Apple TV into a central hub for smart home appliances. Though least likely to happen, this update would no doubt fit with the “it’s been way too long” tagline on Apple’s event invite.

As usual, we’ll be live-tweeting the event. Check back with us tomorrow to find out what Apple is up to this time.