HTC VIVE Partners With Condé Nast China To Let You Read A Travel Pamphlet In VR

What Happened
Physical pamphlets are about to get a lot more exciting thanks to the “Vivepaper” product from HTC. The Taiwan-based tech manufacturer has teamed up with Condé Nast China and created a digitally enhanced pamphlet for the December issue of Condé Nast Traveler (China Edition). Using the front-facing camera on Vive headsets, viewers can read the Vivepaper-enabled pamphlet in what the company calls “Augmented Virtual Reality,” where they can activate interactive content such as 360-degree photos and videos, 3D models, 2D content, and additional audio simply by touching and turning the pages.

More Chinese publishers are working with HTC to release Vivepaper-enabled interactive printouts of their content, including China Daily 21st Century English Newspaper, Caixin VR, and the Publishing House of Electronics Industry. Vive is also in discussions with major western publishers to bring Vivepaper to a global audience soon.

What Brands Should Do
This cool invention promises to bring new dimensions to print materials, giving print media companies and brands a way to incorporate digital content into existing print products. Combining the immersion of VR with the haptic interactivity of print material, it creates a powerful tool for grabbing consumer attention. Therefore, brands seeking to make their print marketing material more engaging should keep an eye on this product’s availability and consider working with content creators to develop interactive experiences suitable for this new VR opportunity.


Source: PR Newswire

Partner Spotlight: WEVR

It’s no secret that Virtual Reality is growing in such a rapid pace, so much so that research firms expect demand for VR devices to reach 14 million units in 2016. This is one of the reasons why the IPG Media Lab made time during the craziness of Oculus Connect to meet with Ricky Ramsaran, Marketing Manager for WEVR – a Venice, California-based VR startup.

During the meeting the Media Lab had the opportunity to demo TheBluVR – originally developed for the Samsung Gear VR – but now on the HTC Vive. The second iteration called TheBlu: Encounter took full advantage of the Vive’s room scale system (the sensors on the headset) and joystick controllers, which allowed us to explore the aquatic environment and get up-close with the sea creatures and the 80-foot blue whale.

TheBlu: Encounter VR experience showcased the capabilities of the WEVR team and the possibilities of the HTC Vive. Because of the success of this experience, HTC decided to invest almost $10 million to enhance the HTC Vive VR content library.