Bynamite offers fresh take on hyper-targeted ads

For those who want to take Internet privacy matters into their own hands, there is a new service called Bynamite that aggregates information advertisers have collected about you in an easily managed personal profile. In addition, the site allows you to delete or add interests and send updated preferences back to ad networks and opt out of networks that don’t provide users with control of their interests. Bynamite purports to represent the consumer without profiting from information sent back to ad networks, and it operates via a program you download that automatically attaches to your browser.

What sets Bynamite apart from many privacy watchdogs is that the service generally embraces hyper-targeted advertising and has no qualms with sites like Google, Facebook, and Amazon that collect a wealth of information on its users. Rather Bynamite seeks to educate consumers on how advertisers view them and empower users to tap into the potential monetary value of their personal information. Continue reading “Bynamite offers fresh take on hyper-targeted ads”