Why Some YouTube Stars Are Leaving The Platform

Read original article on: The Verge

Michelle Phan, one of YouTube’s biggest celebrities, might be ready to leave YouTube behind. Phan, who built an online fanbase with her make-up and fashion tutorial videos, is launching her own online network ICON with some other beauty, lifestyle, and health personalities from YouTube. While Phan’s work will still appear on YouTube, new videos will also start appearing on DailyMotion, Roku, and ICON mobile apps.

Similarly, we are seeing more and more content creators on YouTube outgrowing the platform. With newly launched platforms like Vessel and Patreon luring YouTube personalities away with higher incentives, it will be up to YouTube to improve their monetization offers in order to keep content creators on board.


Head image taken from ICON website