Read original story on: TechCrunch
IFTTT, the leading platform for app automation, has been quite popular with developers and early adopters, and now the company is trying to make the tech more accessible to more consumers by rebranding.
Along with its original IFTTT (short for “IF This, Then That”) app being renamed to a simple “IF”, it’s also launching three free new apps — Do Button, Do Camera and Do Note — that will respectively let users trigger up to three actions each to make connected things work. If successful, this move could speed up the automation of our online and mobile actions in and between different apps and services.
When Google acquired Nest, many were skeptical about its future. Initially, lots of users wondered if there was an effective way to integrate IFTTT, the simple IoT command suite, into the product to customize the controls. Now, even after Google’s purchase, Nest has listened, and has integrated IFTTT into its platform. It means that you’ll be able to control your thermostat with the ease of a text message, email, or phone call, if you wanted to get that granular. If the Internet of Things actually becomes as easy and reliable as people have wanted, perhaps the technology will finally take off to the extent that the industry has been predicting.
IFTTT, the popular productivity platform that allow users to set up custom notifications across platforms and devices, is now available for iOS and works with notifications. It means that IFTTT users are getting something they’ve wanted for some time: the ability to truly geo-fence and customize personalized notification systems. For instance, you can set push notifications within recipes, or tell the air conditioner to turn on when you walk in the door to a custom set temperature. You set a custom input, and the device outputs what you want, where you want, and when you want – and now you can do it on the iPhone. It means that location-based – and indeed action based – targeting would get a big boost.