Amazon Brings In-Flight Binge-Watching To JetBlue

What Happened
JetBlue first announced its plan to add Amazon’s Prime Instant Video and Prime Music service to its flights in May. Now the airline says that the streaming services are available on the majority of its WiFi-enabled planes. All JetBlue passengers with Amazon Prime memberships on those planes will be able to access Amazon’s media library for free, and non-members will still be able to purchase videos and songs a la carte from Amazon’s services.

What Brands Need To Do
This deal marks the first time Amazon has partnered with an airline to power an in-flight entertainment service, which should help to expand the reach of its OTT content. Passengers confined to their seats make great audience, and now Amazon will be there to capture their attention. Other media and entertainment brands should consider similar partnerships to make their content more widely accessible and attract a new audience.

Source: TechCrunch

Why The New Planes Got Rid Of The Seat-Back TVs

If you’ve recently taken a flight on a brand new commercial plane, you may have noticed that the traditional in-flight entertainment system, namely those tiny screens embedded on the back of seats, has gone missing. This change is propelled by two major reasons. Firstly, flyers generally prefer using their own gadgets for personalized entertainment. Secondly, with the proliferation of in-flight WiFi, many airlines are charging a hefty fee for the Internet connection. This new development neatly dovetails with the rapid rise of OTT streaming services which will undoubtedly become popular entertainment options once available in-flight.